The mission of the Mental Health Awakening Movement is to create awareness and eliminate the inequity in access to mental services amongst marginalized, less privileged people and the most vulnerable populations.

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Adolescents in the age group of 13 - 17 years are the most vulnerable to mental health issues as they are exposed to varied external conditions/risk factors such as failure in exams, parental expectations, substance abuse, unemployment, poverty and family violence, including physical, sexual, or verbal or emotional abuse which if not identified and intervened in right time may affect the self-image and lead to self-harm and suicide.